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Through our exploration of meme warfare we will use a set of personas to reference to better understand how meme warfare tactics might be used for and against us. Personas are used to identify PSYOP operators as well as targets or recipients of the meme warfare tactics. PSYOP Operators plan and carry out psyops, and PSYOP targets are on the receiving end of the psyop. We call PSYOP Operators “The Operators” and this article is focuses on their personas.
Before we get into the operators personas, we will first lay out why target personas are important in psychological operations and meme warfare. Personas are utilized in psyops to create targeted messages that resonate with specific targets or audiences. These fictional characters embody certain traits, beliefs, and values, allowing PSYOP teams to tailor memes effectively. By crafting memes around these personas, PSYOP operators are able to create more effective memes, that is memes which have a higher probability of propagation.
Personas play a crucial role in developing effective psyop tactics by enabling PSYOP teams to better understand and connect with their target audience. Each persona for The Operators represents unique characteristics, motivations, and preferences, so different personas may employ distinct tactics to achieve their objectives. For instance, a persona representing an influential leader might leverage persuasion techniques and public appearances to sway opinions, whereas a persona portraying a grassroots activist could rely on social media campaigns and grassroots organizing to mobilize support. Ultimately, using personas helps PSYOP teams design tailored strategies that maximize their chances of success within diverse target groups.
Through the lens of meme warfare and the battle for monetary supremacy, we’ve identified 5 personas for The Operators, each with unique traits, behaviors, and roles in psyops.
The Operators Personas
- Expertise in economics, finance, and cryptocurrency markets.
- Analytical mindset, capable of dissecting complex financial data.
- Skeptical of unregulated or speculative investments.
- Influential in traditional financial communities.
- Publishes detailed reports highlighting the volatility and risks associated with Bitcoin.
- Appears on financial news segments to discuss the potential economic impact of cryptocurrencies.
- Uses data and historical parallels to argue against the stability of Bitcoin as an investment.
- Undermine confidence in Bitcoin by presenting data-driven analyses that highlight its weaknesses.
- Engage with professional networks to spread skepticism among traditional investors.
Government Officials or Agencies
- Concerned with national security, economic stability, and regulatory compliance.
- Possesses authority and credibility.
- Views cryptocurrencies as potential tools for illicit activities.
- Makes public statements about the dangers of cryptocurrencies in bypassing financial regulations.
- Proposes stringent regulations or outright bans on Bitcoin transactions.
- Holds press conferences or Senate hearings to discuss cryptocurrency regulation.
- Leverage authority to create a narrative that Bitcoin threatens national economic security.
- Encourage public support for restrictive policies against cryptocurrencies.
- Broad reach and influence over public opinion.
- Pursues stories that generate high engagement, often favoring sensational angles.
- Varies in journalistic integrity, with some outlets more prone to bias or sensationalism.
- Publishes articles and editorials emphasizing the negative aspects of Bitcoin, such as its use in criminal activities.
- Focuses on stories of individuals losing money through Bitcoin investments or scams.
- Interviews experts critical of cryptocurrencies to bolster the narrative.
- Shape public perception by highlighting the risks and downsides of Bitcoin.
- Create a climate of fear, uncertainty, and doubt (FUD) surrounding cryptocurrencies.
Social Media Influencers
- High follower counts across platforms like Twitter, Instagram, or YouTube.
- Charismatic and persuasive, able to sway public opinion.
- Often perceived as more relatable and trustworthy than traditional celebrities.
- Posts content questioning the legitimacy and safety of Bitcoin investments.
- Shares personal anecdotes or news stories about negative experiences with cryptocurrencies.
- Collaborates with other influencers to amplify anti-Bitcoin messages.
- Utilize social proof and influence to sway public sentiment against Bitcoin.
- Spread memes and catchy narratives that question the credibility and value of cryptocurrencies.
Fictitious Grassroots Accounts (Astroturfing)
- Appears as ordinary citizens or small, grassroots organizations.
- Designed to create an illusion of widespread grassroots opposition to Bitcoin.
- Utilizes anonymity to avoid detection and backlash.
- Engages in online forums, social media, and comment sections to voice opposition to Bitcoin.
- Shares and amplifies negative stories, rumors, or unfounded claims about cryptocurrencies.
- Organizes or claims to participate in campaigns or petitions against the use of Bitcoin.
- Create a false consensus effect, making it appear as though there is a significant grassroots movement against Bitcoin.
- Undermine community trust and cohesion among cryptocurrency advocates.